All Consumers Are Looking for Social Proof

What is “social proof” I hear you ask, it’s the new(ish) buzzword for client reviews or testimonials.

When did you last purchase a rather expensive product or service without first checking online independent reviews or asking a mate?

I check Amazon reviews when I’m spending as low as £5 to ensure I’m getting the best product I can.

We’re in an age where nothing is trusted at first sight and we live by recommendations to make us feel like we’re making the right choice.

This is especially more so when you’re in the service industry like law firms, there is no physical product to review, it’s all about experience for the service industry.

Client reviews need to be at the heart of all marketing strategies, creating the backbone of how you sell your services.

Client reviews allow you to push your prices up (see my previous post about pricing), and clients will pay more for a quality product, it’s not all about a race to the bottom.  Pushing prices up means you can add further quality and vice versa, it becomes a virtuous circle.

Client reviews also you to analyse how you are doing as a business, where you can improve, and where you can praise.

I’ll be explaining more about client reviews, a strategy to get more, how to use them for marketing and how to make them effortless in later posts.

But I do urge you if you have not considered the implications of reviews on your business please do so now.

ACTION

• Focus on your firm’s reviews - go to Google or Bing, type in your law firm name, then reviews, see what hits the first page, and remember this is what your prospective clients are doing and seeing.

You need help if you have under 50 reviews, most are old, your score is 3 or lower or you never reply to any.  I’ll do a free audit for you if you ask nicely.

Happy growing

See you next week

Chris